San Francisco 49ers Quarterback Selects Child Advocates of Silicon Valley as “My Cause My Cleats” Beneficiary

FOR IMMEDIATE RELEASE: November 30, 2023   

CONTACT: Gustavo Caraveo |   

MILPITAS, CA — On Sunday, December 3, 2023, members of the San Francisco 49ers organization will participate in this year’s My Cause My Cleats initiative, presented by Shoe Palace. Coaches, staff and players will raise awareness for causes and nonprofit organizations important to them through customized footwear. Quarterback Brock Purdy has elected to support Child Advocates of Silicon Valley and will wear specially designed cleats with the agency’s logo in Week 13’s game against the Philadelphia Eagles.

“We are honored Brock Purdy chose Child Advocates as his beneficiary for this season’s My Cause My Cleats campaign,” said Child Advocates CEO Frederick J. Ferrer. “Although children in foster care are some of the most vulnerable children in our community, they are often overlooked or left out of the conversation. For Brock Purdy to include children in foster care and raise awareness about the work that we do, is absolutely remarkable. We are extremely grateful that Brock Purdy has chosen to SHOW UP for the children and youth we serve.” 

All players will have the opportunity to donate their customized cleats to NFL Auction. All proceeds raised from sales will be donated to the respective organizations selected by the players.

About My Cause My Cleats
NFL players reveal their passions beyond the game and wear their hearts on their feet through My Cause My Cleats. Players have the opportunity to pick a cause that is important to them and represent their chosen organization on custom designed cleats. The NFL does not retain any profits from the sale/auction of these cleats via NFL Auction. All dollars raised from the auction are awarded by the NFL Foundation to charities identified by the specific player associated with the cleats. 100% of My Cause My Cleats sales from NFL Auction go to the NFL Foundation and are then allocated to players’ designated charities. Please note that cleats may take up to 90 days after the close of the auction to be received by the winning bidder. To learn more, please visit

About Child Advocates of Silicon Valley  
Child Advocates of Silicon Valley is an independent nonprofit 501(c) 3 organization created in 1986. We serve children aged birth to 21 years old who are placed in the Santa Clara County Dependency Court System for having experienced trauma in the form of abuse, neglect and/or abandonment. We are responsible for operating the Court Appointed Special Advocates (CASA) program in Santa Clara County according to the national guidelines, which entails recruiting, training and supporting CASA Volunteers. To learn more, please visit