49ers Raise Awareness to Personal Causes with My Cause My Cleats

NOTE: Brock Purdy selects Child Advocates of Silicon Valley as his personal cause for My Clause My Cleats initiative. This article was published by 49ers.com and is being shared by Child Advocates of Silicon Valley.

49ers.com | November 27, 2023

By: Briana McDonald

The San Francisco 49ers will reveal their passions beyond the game through their customized footwear for the NFL’s 2023 My Cause My Cleats campaign in Week 13.

In Sunday’s game against the Philadelphia Eagles at Lincoln Financial Field, players have the opportunity represent their chosen organizations through personally designed cleats that raise awareness for causes that are important to them.

Thirty-three San Francisco 49ers players will participate in this year’s My Cause My Cleats initiative presented by Shoe Palace in support of various causes and nonprofit organizations.

Additionally, 49ers coaches and staff will also take part in the league-wide campaign again this season, after participating for the first time in 2021. General manager John Lynch, head coach Kyle Shanahan, offensive line and run game coordinator Chris Foerster, assistant to the head coach Patrick Hagedorn, linebackers coach Johnny Holland, offensive assistant Miguel Reveles, offensive quality control coach Deuce Schwartz and assistant defensive line coach Darryl Tapp will all showcase their custom shoes in Week 13.

Fans may bid on select game-issued player cleats via the 2023 NFL My Cause My Cleats Auction to help players raise funds for their chosen causes.

Here’s a full list of causes that will be represented by the 49ers on Sunday:

Coaches and Staff


To see more photos of the 49ers “My Cause My Cleats,” visit www.49ers.com/cleats.